In my last blog, I discussed how to improve efficiencies in an existing food production business. But what if you’re looking to launch a beverage, snack or meal into the marketplace entirely from scratch? Here, I call on close to 30 years of experience to share my top tips for launching a new product in …
Food & Drink: Launching New Products in a Packed Marketplace Read More »
In nearly 30 years of senior-level international marketing, strategy and business development, I’ve worked in a variety of industries. The one I’ve spent the most amount of time in is food and beverage. Working with large multinational matrix organisations through to smaller family-run food companies, I’ve managed teams, launched new equipment and solutions into the …
Improving Efficiencies in your Food Production Business Read More »
If you’ve read some of my previous blogs on R&D tax credits and thought, “that’s all great, but how do I prepare an R&D tax credits claim?” then this post is for you. As the saying goes, if you fail to prepare then you’re preparing to fail. That’s true in most walks of life, and …
In recent blog posts I’ve looked at R&D tax credits from several angles, including how submitting a claim can help save you money, how to make a claim, and qualifying criteria. In this post I’ll go deeper into one of those criteria, explaining why innovation is important in today’s competitive business environment – and how …
COVID-19: How consumer behaviour will be changed In mid-March 2020, the trend for marketing emails sent by brands was that they did exactly what you’d expect them to. They carried subject lines and messaging focusing on seasonal offers, with ‘spring,’ ‘sale,’ ‘new,’ ‘now,’ ‘save,’ ‘free,’ and ‘today’ amongst the most prominent words. By April, the …
As I’ve covered in previous blog posts, most eligible UK businesses don’t claim R&D tax credits. That leaves them losing out on potentially tens of thousands of pounds. That’s no exaggeration, either. The average SME R&D tax relief claim is in the region of £60,000! A big part of businesses missing out is that the …
Each year I see an incredible amount written online about World Book Day, but precious little of it discusses published works in the marketing field. To some degree, I can understand that. If 30+ years of working in marketing have taught me anything, it’s that strategic marketing solutions need to be bespoke; tailored to the …
Three Must-Read Marketing Books for World Book Day Read More »
Not sure where to start with claiming tax back for research and development (R&D)? Start here. This is my introduction guide to R&D tax credit claims. R&D tax credits are one of the UK’s least claimed tax breaks, with less than 10% of eligible British businesses making a claim. The reasons for that are many …
Could your business benefit from decades-worth of successful strategies, available on tap? If so, hiring a marketing consultant could be the ideal option. Maybe your business has attempted marketing without getting great results. Or perhaps you’ve used a successful long-term approach that’s now no longer working. If so, you might have reached the point where …
The Big Benefits of Hiring a Marketing Consultant Read More »
There are many benefits of using an executive interim director. Here, I’ll look at why you might consider hiring one, how they can help, and where they can take your business. Your business isn’t performing the way it once did, and your year-on-year numbers are declining or stagnating. You’ve adopted the same tried and tested …
What can an interim marketing director do for you? Read More »
