Market Research

Where Can I Get Competitor and Market Information?

In my 25+ years as a marketing and strategy executive and consultant, I have worked with many companies. Often, I found that companies didn’t know the true size of the market and the respective opportunity for them. One of the objections was that this sort of information wasn’t readily available Many of these companies relied …

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Market Research

Market Research in B2B environments is just as important as in B2C situations but is often forgotten or bypassed on the basis of hearsay, individual customer or sales input, myths and legends, and stories having been around in a business for many years. Often these beliefs about customers and what they want cannot be substantiated …

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