Why Increasing Marketing Budget Doesn’t Always Improve Results
Find out why increasing your marketing budget doesn’t always improve results and how a sharper focus often delivers stronger ROI.
Market Research
Five Big Challenges Faced by Manufacturing and Engineering Businesses
The manufacturing and engineering industries are some of the fastest-changing in the global economy. With challenges ranging from automation and technical modernisation to more cultural changes such as inclusivity and climate awareness, it’s important to acknowledge and account for future industry changes and understand how these challenges can be turned into advantages. In this blog, …
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How Automation and Training Increase Food Factory Efficiency
In recent months I’ve looked at how end-of-line robotics and operator efficiency training can each contribute to improving food factory practices and safety. Those subjects sit within the wider context of how automation and training increase food factory efficiency as a whole. In this post, I wanted to delve a little deeper into how each …
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How to Successfully Reposition Private Equity Owned Businesses for Sale
During my career one of the more enjoyable challenges I’ve taken on has been working with private equity owned businesses to help them reposition their offering ahead of selling the entire operation. Sometimes this has meant advising a legacy leadership team, while at others it has meant coming on board to help the new owners …
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What is Vertical Farming and How Could it Change Food Production?
I’ve recently been working a lot with food sector clients and spending time on my blog looking at the various trends and technologies that look set to shape the way food products are produced, packed and inspected for safety and compliance. In this post I’m continuing that pattern with a look at how vertical farming …
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Where Can I Get Competitor and Market Information?
In my 25+ years as a marketing and strategy executive and consultant, I have worked with many companies. Often, I found that companies didn’t know the true size of the market and the respective opportunity for them. One of the objections was that this sort of information wasn’t readily available Many of these companies relied …
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Have you done your Due Diligence Thoroughly?
Due Diligence needs to be done thoroughly, and correctly, to ensure that the investment is as secure as possible, and made in the right company, especially in the Private Equity arena. Many investors put almost their entire focus on ‘the numbers’ that are put in front of them, or derived from various historical internal company …
Business Growth & Performance
As a CEO, business owner or Director of a business unit, or a PE or VC Investor with a portfolio of businesses, you may be worried about a lack of growth and trying to find ways to grow your business profitably ? It may be that you are trying to overcome a static performance or …
Market Research
Market Research in B2B environments is just as important as in B2C situations but is often forgotten or bypassed on the basis of hearsay, individual customer or sales input, myths and legends, and stories having been around in a business for many years. Often these beliefs about customers and what they want cannot be substantiated …
Digital Marketing or Digital Strategy ?
There are a lot of opinions, views and much information available about digital marketing and digital strategy. This can, in itself, cause confusion about what a business needs as the lines are blurred and it is difficult for non-experts to get a handle on what they really need to help their business move forward. Digital …