B2B Lead Generation and Pipeline Management

Generation of quality Sales Leads in a B2B business environment is something that most industrial, engineering, manufacturing, product and service organisations struggle with managing well. Generation of quality front end leads from a variety of sources is not handled particularly well in many B2B organisations. Indeed many companies do not have a clear idea of where all their leads come from, which are the best leads, what their conversion ratios are and how to optimise the whole process.

Understanding the marketplace, existing and potential customers is key to knowing how best to generate and nurture leads from business to business clients. Researching their buying behavior and interpreting this into marketing activities and communication methods will lead to better optimisation of lead generation activities.

Putting in place optimal processes, measurement and good lead pipeline management will lead to better generation of quality leads, conversions into enquiries and orders and better business performance. All of this can be assisted with a good CRM system of course.

If you would like help optimising the front end of your business and lead generation activities then please contact me…….