Blog/News

The Big Benefits of Hiring a Marketing Consultant

Could your business benefit from decades-worth of successful strategies, available on tap? If so, hiring a marketing consultant could be the ideal option. Maybe your business has attempted marketing without getting great results. Or perhaps you’ve used a successful long-term approach that’s now no longer working. If so, you might have reached the point where …

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What Can An Interim Marketing Director Do For You?

There are many benefits of using an executive interim marketing director. Here, I’ll look at why you might consider hiring one, how they can help, and where they can take your business. Your business isn’t performing the way it once did, and your year-on-year numbers are declining or stagnating. You’ve adopted the same tried and …

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Private Equity-Owned Business Turnaround Strategies

Today, I’d like to talk about business turnaround strategies in the case of private equity (PE) backed businesses. As a strategic interim marketing consultant and business development director, I’ve worked with companies across various sectors and locations for over almost 30 years. In this time, I’ve been pulled in, on quite a few occasions, to …

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Benefits of Pipeline Growth and Management

As a strategic business consultant and interim marketing director, I have worked with many Business-to-Business organisations, in sectors like engineering & manufacturing, infrastructure and more. What surprises me is how few of them have a real-time visible pipeline, let alone strategies for pipeline growth and management. What is a Pipeline? A pipeline is the flow …

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Why are R&D Tax Credits for Businesses Mostly Left Unclaimed?

Have you claimed R&D tax credit for your business? It is extremely likely that you have NOT claimed what you are due or claimed significantly less than that for which you are eligible. How can I say that with such assurance? Because, Government statistics show that ONLY 4% of eligible businesses have claimed tax back …

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Where Can I Get Competitor and Market Information?

In my 25+ years as a marketing and strategy executive and consultant, I have worked with many companies. Often, I found that companies didn’t know the true size of the market and the respective opportunity for them. One of the objections was that this sort of information wasn’t readily available Many of these companies relied …

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Have You Developed Your Strategy to Survive the Crisis and Beyond?

These are unprecedented times with most of the retail high street having been closed, the food service industry in turmoil, a collapse in the Oil market, increased demand for food manufacturing, a rapid decline for clothing retail, and a devastated travel industry. In addition, many companies have closed factories and furloughed staff. So, what are …

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