Interim CMO Automotive & Aerospace
Formaplex is Composite, Carbon-Fibre and high-end Polymer manufacturer predominantly for the high-end Automotive, Motorsport and Aerospace sectors. They have a long history in working with advanced materials for components for F1 motorsports, racing cars, luxury branded cars, and various niche sectors. The business is Private Equity (PE) owned.
The role was to come in and reposition the business suitable for sale further down the road. This meant re-evaluating the capability and positioning of the business and brand, understanding the values, the customer needs in various sectors, and how to market the business moving forward.
The values, messaging, voice and content were all redesigned and rewritten. The website was completely redesigned and rebuilt. A comprehensive marketing plan was put together for online and offline marketing including, SEO, social media, online and offline PR. The business was repositioned across automotive, aerospace, defence, marine, satellites, wind energy and more. Eventually the business was sold for a good return to a new private equity (PE) company.