International Business Development Director

CSB AG is a global supplier of ERP and MES solutions to the food and beverage industry. It provides  a wide range of solutions essential for production from the content on labels from goods in, traceability, recipes, factory floor automation, goods transported to clients and business software.

A key challenge was the development of a pipeline of potential clients in new territories.

The success strategy overview
  • A joined-up strategic plan
  • Interrogation of existing client base
  • Segmentation of the food and beverage sector
  • Telemarketing research
  • Lead generation
Manufacturing Consultancy

This strategy produced results within the first three months, with the by-product of the telemarketing research generating immediate sales enquiries. For the longer term, it delivered a significant pipeline of opportunity in new markets.

If you’d like to know more or how a joined up strategy could be applied to benefit your business, please give me a call.