Food & Beverage Marketing Consultancy
The food and beverage industry covers a diverse range of sectors, from snacks, confectionery, bakery and fresh produce through to prepared meals, meat, poultry and fish. Each presents different processing, handling and packaging challenges, making specialist industry knowledge important when developing effective B2B marketing and commercial strategies.
With over 25 years of experience in B2B food and beverage marketing, I provide interim marketing and consultancy support to businesses across the sector. My senior-level international experience spans marketing, strategy and business development across EMEA and globally, with particular expertise in food processing, weighing and packaging through my work with companies including Ishida and CSB AG.
My food and beverage marketing consultancy experience covers both strategic and practical support, including online and offline marketing, international business development, new product launches, market entry and developing new channels to market. I have also managed marketing teams within both large international organisations and smaller family-owned businesses, giving me experience across different business structures and stages of growth.
My understanding of the global food and beverage market enables me to provide informed interim marketing and consultancy support based on the challenges, customers and commercial requirements of the sector. Whether a business is looking to strengthen its marketing strategy, enter new markets or identify opportunities for growth, I can provide experienced strategic and practical support.