Re-branding? It doesn’t have to break the bank There’s barely a day goes by without seeing news (and plenty of opinion) about companies that have or are re-branding. And it’s often an exercise associated with high costs, risk and a business-wide programme that gobbles resources and time. But it doesn’t have to be like that. …
Market Research in B2B environments is just as important as in B2C situations but is often forgotten or bypassed on the basis of hearsay, individual customer or sales input, myths and legends, and stories having been around in a business for many years. Often these beliefs about customers and what they want cannot be substantiated …
It is perhaps not surprising that recent research has shown that only 39% of B2B marketers have a defined content strategy. That’s truly worrying in a competitive World! However, we often see varying messages from the same organisation across different channels and we all know that many organisations are fragmented and marketing is ‘put out’ …
Social Media strategy starts with understanding your audience and customers and which channels and media they utilise for different purposes. There is a lot of ‘noise’ in the public domain about Linked In is the best channel for ‘this’ or Facebook is the best channel for that’ or even statements like ‘Instagram’ is the growing …