Automation in the Life Sciences Industry
In a sector with zero tolerance for mistakes, intelligent automation can present a solution to benefit the life sciences industry.
Blog/News
How Building a Customer Journey Can Benefit Your Business
With the rapidly changing expectations that customers hold, it’s important to stay abreast of the needs of your consumers. Making a conscious effort to build an effective and engaging customer journey is vital and can result in significant long-term advantages. So, in this article, I’ll explain what a customer journey is and look into the …
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How an Interim Marketing Director Can Boost Your Business
Astute marketing investment should be a top priority when considering growing your business. From helping customers to engage with your products or services, or raising brand awareness, having a coherent and well-executed marketing strategy plays a pivotal role in the success of any company. That said, knowing which marketing route to go down can be …
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Five Big Challenges Faced by Manufacturing and Engineering Businesses
The manufacturing and engineering industries are some of the fastest-changing in the global economy. With challenges ranging from automation and technical modernisation to more cultural changes such as inclusivity and climate awareness, it’s important to acknowledge and account for future industry changes and understand how these challenges can be turned into advantages. In this blog, …
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How Automation and Training Increase Food Factory Efficiency
In recent months I’ve looked at how end-of-line robotics and operator efficiency training can each contribute to improving food factory practices and safety. Those subjects sit within the wider context of how automation and training increase food factory efficiency as a whole. In this post, I wanted to delve a little deeper into how each …
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How to Successfully Reposition Private Equity Owned Businesses for Sale
During my career one of the more enjoyable challenges I’ve taken on has been working with private equity owned businesses to help them reposition their offering ahead of selling the entire operation. Sometimes this has meant advising a legacy leadership team, while at others it has meant coming on board to help the new owners …
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What is Vertical Farming and How Could it Change Food Production?
I’ve recently been working a lot with food sector clients and spending time on my blog looking at the various trends and technologies that look set to shape the way food products are produced, packed and inspected for safety and compliance. In this post I’m continuing that pattern with a look at how vertical farming …
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Fresh Trends in Food Packaging
In recent blog posts I’ve looked at issues around food industry trends, compliance concerns and automation in food processing plants. However, I haven’t yet looked at emerging food packaging trends. Food packaging can have an enormous impact on the success of a new product line, or play a part in reinvigorating an older established brand. …
How to Make a Product Marketing Plan
One of the most important tasks a marketer can undertake is writing a solid marketing plan for a new product or service launch. But how exactly does one go about doing that? Inspired by World Product Day on the 19th July, here I share how to create a product launch plan from scratch. But first, …
Current Trends Shaping the Food Industry
In many of my recent blogs I’ve explored new technologies that promise a step-change for safety, authenticity and overall efficiency in the food manufacturing industry. Here, I’ll take a look at the current trends in the food and beverage industry that are driving the need for these innovations. Current food manufacturing industry trends 1. Sustainability …
