Measuring Marketing Performance: How to Assess What Works | Paul Griffin Consulting
Find clear ways to measure marketing performance and assess real progress using simple, practical methods that support better decisions.
Marketing
How Digital Transformation Can Enhance Lead Generation
Digital transformation boosts lead generation by improving customer journeys, AI tools, automation, and smarter marketing across platforms.
Understanding Strategic Models in Business Planning
I explore SWOT, Porter’s Five Forces, and the BCG Matrix to help you understand strategic models in business planning.
Pre-Pack Insolvency and Turnarounds: A Survival Route for Companies?
Explore the strategy of pre-pack insolvencies as a survival route for companies. Learn its advantages, drawbacks, and ethical implications.
Streamlining Pharma Trials and Expediting Time to Market
Explore the crucial role of Corporate Social Responsibility in the B2B world and how it impacts marketing strategies for long-term success
Corporate Social Responsibility in the B2B World
Explore the crucial role of Corporate Social Responsibility in the B2B world and how it impacts marketing strategies for long-term success
How Building a Customer Journey Can Benefit Your Business
With the rapidly changing expectations that customers hold, it’s important to stay abreast of the needs of your consumers. Making a conscious effort to build an effective and engaging customer journey is vital and can result in significant long-term advantages. So, in this article, I’ll explain what a customer journey is and look into the …
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How an Interim Marketing Director Can Boost Your Business
Astute marketing investment should be a top priority when considering growing your business. From helping customers to engage with your products or services, or raising brand awareness, having a coherent and well-executed marketing strategy plays a pivotal role in the success of any company. That said, knowing which marketing route to go down can be …
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Fresh Trends in Food Packaging
In recent blog posts I’ve looked at issues around food industry trends, compliance concerns and automation in food processing plants. However, I haven’t yet looked at emerging food packaging trends. Food packaging can have an enormous impact on the success of a new product line, or play a part in reinvigorating an older established brand. …
How to Make a Product Marketing Plan
One of the most important tasks a marketer can undertake is writing a solid marketing plan for a new product or service launch. But how exactly does one go about doing that? Inspired by World Product Day on the 19th July, here I share how to create a product launch plan from scratch. But first, …