Linking Business Strategy and Culture
How business strategy succeeds when company culture supports it, and why alignment drives performance, engagement, and long-term growth.
Content Strategy
How Building a Customer Journey Can Benefit Your Business
With the rapidly changing expectations that customers hold, it’s important to stay abreast of the needs of your consumers. Making a conscious effort to build an effective and engaging customer journey is vital and can result in significant long-term advantages. So, in this article, I’ll explain what a customer journey is and look into the …
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Fresh Trends in Food Packaging
In recent blog posts I’ve looked at issues around food industry trends, compliance concerns and automation in food processing plants. However, I haven’t yet looked at emerging food packaging trends. Food packaging can have an enormous impact on the success of a new product line, or play a part in reinvigorating an older established brand. …
How to Make a Product Marketing Plan
One of the most important tasks a marketer can undertake is writing a solid marketing plan for a new product or service launch. But how exactly does one go about doing that? Inspired by World Product Day on the 19th July, here I share how to create a product launch plan from scratch. But first, …
Do You Need a New Website?
How do you tell if you need a new website? The answer to that question is, if your current website doesn’t align with your digital goals or if you’ve changed your strategy and the website needs to reflect that. Your website is just one part of your overall digital strategy. So, you can’t decide you …
Have You Developed Your Strategy to Survive the Crisis and Beyond?
These are unprecedented times with most of the retail high street having been closed, the food service industry in turmoil, a collapse in the Oil market, increased demand for food manufacturing, a rapid decline for clothing retail, and a devastated travel industry. In addition, many companies have closed factories and furloughed staff. So, what are …
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Need help with your Digital Transformation?
There is a lot of generic discussion on the internet, and in the market place, about Digital Transformation, Digital Blueprints, Digital Marketing, Industry 4, IoT (Industry of Things), 5G and other related areas. This is all great news, however the applicability and interpretation, depends on each organisation and where it is along its specific journey. …
Sales Conversion & Closing
Often the hard work and investment from Marketing with building the brand and awareness, and generating leads can be undone, and conversions lowered, if sales closing is ineffective. Here are 10 methods and tips for sales closing:
Re-branding? It doesn’t have to break the bank
Re-branding? It doesn’t have to break the bank There’s barely a day goes by without seeing news (and plenty of opinion) about companies that have or are re-branding. And it’s often an exercise associated with high costs, risk and a business-wide programme that gobbles resources and time. But it doesn’t have to be like that. …
Content Strategy & Marketing
It is perhaps not surprising that recent research has shown that only 39% of B2B marketers have a defined content strategy. That’s truly worrying in a competitive World! However, we often see varying messages from the same organisation across different channels and we all know that many organisations are fragmented and marketing is ‘put out’ …