Blog/News

3D Stereo Microscopy: How it Could Change Your Food Business Forever

I recently began working with a client who has developed a range of 3D stereo microscopes that can offer a full three-dimensional surface view of items at up to 700 times magnification. Having spent the past several months taking time to research and understand it myself, I’ve been amazed at some of the potential applications …

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Improving Efficiencies in your Food Production Business

In nearly 30 years of senior-level international marketing, strategy and business development, I’ve worked in a variety of industries. The one I’ve spent the most amount of time in is food and beverage. Working with large multinational matrix organisations through to smaller family-run food companies, I’ve managed teams, launched new equipment and solutions into the …

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How the Pandemic Has Changed Consumer Behaviour

COVID-19: How consumer behaviour will be changed In mid-March 2020, the trend for marketing emails sent by brands was that they did exactly what you’d expect them to. They carried subject lines and messaging focusing on seasonal offers, with ‘spring,’ ‘sale,’ ‘new,’ ‘now,’ ‘save,’ ‘free,’ and ‘today’ amongst the most prominent words. By April, the …

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