One of the most important tasks a marketer can undertake is writing a solid marketing plan for a new product or service launch. But how exactly does one go about doing that? Inspired by World Product Day on the 19th July, here I share how to create a product launch plan from scratch. But first, …
In many of my recent blogs I’ve explored new technologies that promise a step-change for safety, authenticity and overall efficiency in the food manufacturing industry. Here, I’ll take a look at the current trends in the food and beverage industry that are driving the need for these innovations. Current food manufacturing industry trends 1. Sustainability …
Much has been written online about the importance of food production automation at both the processing and the packing end of the factory line. (In fact, I recently explored end of line automation myself). However, secondary food packaging processes often get overlooked. As a result, it’s one big area of automated food production where businesses …
The Drive for Automation in Secondary Food Packaging Processes Read More »
In my 30+ years working in marketing, strategy and strategic business development, I’ve noticed that a lot of businesses have substantial growth opportunities that they simply aren’t seeing, let alone taking. Often, that’s because they don’t have a true strategic approach nor methodology and therefore do not fully factor in thinking about the market they’re …
Implementing Strategy & Business Development Plans in Your Business Read More »
In late 2021 I started working with a client who has produced a range of 3D stereo microscopes which they believe could offer a tangible advancement in compliance with food hygiene and safety procedures in the R&D, NPD and Quality functions of businesses. Over the past five months I’ve been researching food ingredients, the seed …
The Importance of Food Compliance, Safety and Authenticity Read More »
In my last blog, I looked at the food packaging technology, specifically the importance of end of line automation in the food industry and how it can benefit both workers and product line efficiency as a whole. However, another often less discussed area where huge efficiency gains can be made is in the training and …
Improving Operator Efficiency in Food Packing Halls Read More »
Factory automation has become a particularly hot topic in recent months. The dual impacts of Covid-19 and Brexit have led to a shortage of workers across many UK manual jobs. As a result, UK companies are increasingly looking into the prospect of using automation to reduce downtime and increase work efficiency, as has been done …
The Importance of End of Line Automation in the Food Industry Read More »
I recently began working with a client who has developed a range of 3D stereo microscopes that can offer a full three-dimensional surface view of items at up to 700 times magnification. Having spent the past several months taking time to research and understand it myself, I’ve been amazed at some of the potential applications …
3D Stereo Microscopy: How it Could Change Your Food Business Forever Read More »
So you’ve got an incredible idea for a product you believe could prove hugely popular in your workplace, your industry, or across the consumer landscape. You’ve looked into start-up costs, explored funding options, and figured out roughly how long you’ll need to develop the product and bring it to market. You might even be about …
In my last blog, I discussed how to improve efficiencies in an existing food production business. But what if you’re looking to launch a beverage, snack or meal into the marketplace entirely from scratch? Here, I call on close to 30 years of experience to share my top tips for launching a new product in …
Food & Drink: Launching New Products in a Packed Marketplace Read More »