As a strategic business consultant and interim marketing director, I have worked with many Business-to-Business organisations, in sectors like engineering & manufacturing, infrastructure and more. What surprises me is how few of them have a real-time visible pipeline, let alone strategies for pipeline growth and management. What is a Pipeline? A pipeline is the flow …
How do you tell if you need a new website? The answer to that question is, if your current website doesn’t align with your digital goals or if you’ve changed your strategy and the website needs to reflect that. Your website is just one part of your overall digital strategy. So, you can’t decide you …
Have you claimed R&D tax credit for your business? It is extremely likely that you have NOT claimed what you are due or claimed significantly less than that for which you are eligible. How can I say that with such assurance? Because, Government statistics show that ONLY 4% of eligible businesses have claimed tax back …
Why are R&D Tax Credits for Businesses Mostly Left Unclaimed? Read More »
In my 25+ years as a marketing and strategy executive and consultant, I have worked with many companies. Often, I found that companies didn’t know the true size of the market and the respective opportunity for them. One of the objections was that this sort of information wasn’t readily available Many of these companies relied …
Where Can I Get Competitor and Market Information? Read More »
The question you might ask yourself is ‘why hire an interim marketing director?’. What are the benefits? To answer this question, I’d like to first talk about looking at your products and the market from a customer’s point of view or putting yourself in their shoes. The reason I say this is because I’ve spent …
These are unprecedented times with most of the retail high street having been closed, the food service industry in turmoil, a collapse in the Oil market, increased demand for food manufacturing, a rapid decline for clothing retail, and a devastated travel industry. In addition, many companies have closed factories and furloughed staff. So, what are …
Have You Developed Your Strategy to Survive the Crisis and Beyond? Read More »
There are a number of off-the-shelf customer relationship management (CRM) systems to choose in the market, and I get a number of queries from my clients about them, as part of my CRM implementation services. They want to know how to choose the right CRM system for them. These are sizeable B2B businesses – companies …
There is a lot of generic discussion on the internet, and in the market place, about Digital Transformation, Digital Blueprints, Digital Marketing, Industry 4, IoT (Industry of Things), 5G and other related areas. This is all great news, however the applicability and interpretation, depends on each organisation and where it is along its specific journey. …
Due Diligence needs to be done thoroughly, and correctly, to ensure that the investment is as secure as possible, and made in the right company, especially in the Private Equity arena. Many investors put almost their entire focus on ‘the numbers’ that are put in front of them, or derived from various historical internal company …
There are a myriad of CRM systems on the market from those integrated into big ERP systems like SAP, through to specialist online systems focussed on retail and shop fronts, and on to global generic systems that can be configured like Microsoft Dynamics CRM and Salesforce. So which one do you choose? Well it all …