There is a lot of generic discussion on the internet, and in the market place, about Digital Transformation, Digital Blueprints, Digital Marketing, Industry 4, IoT (Industry of Things), 5G and other related areas. This is all great news, however the applicability and interpretation, depends on each organisation and where it is along its specific journey. …
Due Diligence needs to be done thoroughly, and correctly, to ensure that the investment is as secure as possible, and made in the right company, especially in the Private Equity arena. Many investors put almost their entire focus on ‘the numbers’ that are put in front of them, or derived from various historical internal company …
There are a myriad of CRM systems on the market from those integrated into big ERP systems like SAP, through to specialist online systems focussed on retail and shop fronts, and on to global generic systems that can be configured like Microsoft Dynamics CRM and Salesforce. So which one do you choose? Well it all …
As a CEO, business owner or Director of a business unit, or a PE or VC Investor with a portfolio of businesses, you may be worried about a lack of growth and trying to find ways to grow your business profitably ? It may be that you are trying to overcome a static performance or …
Often the hard work and investment from Marketing with building the brand and awareness, and generating leads can be undone, and conversions lowered, if sales closing is ineffective. Here are 10 methods and tips for sales closing: The Contract Close: “If I do this, then will you do that ?”. This can be used in …
Re-branding? It doesn’t have to break the bank There’s barely a day goes by without seeing news (and plenty of opinion) about companies that have or are re-branding. And it’s often an exercise associated with high costs, risk and a business-wide programme that gobbles resources and time. But it doesn’t have to be like that. …
Market Research in B2B environments is just as important as in B2C situations but is often forgotten or bypassed on the basis of hearsay, individual customer or sales input, myths and legends, and stories having been around in a business for many years. Often these beliefs about customers and what they want cannot be substantiated …
It is perhaps not surprising that recent research has shown that only 39% of B2B marketers have a defined content strategy. That’s truly worrying in a competitive World! However, we often see varying messages from the same organisation across different channels and we all know that many organisations are fragmented and marketing is ‘put out’ …
Social Media strategy starts with understanding your audience and customers and which channels and media they utilise for different purposes. There is a lot of ‘noise’ in the public domain about Linked In is the best channel for ‘this’ or Facebook is the best channel for that’ or even statements like ‘Instagram’ is the growing …
There are a lot of opinions, views and much information available about digital marketing and digital strategy. This can, in itself, cause confusion about what a business needs as the lines are blurred and it is difficult for non-experts to get a handle on what they really need to help their business move forward. Digital …