In my 25+ years as a marketing and strategy executive and consultant, I have worked with many companies. Often, I found that companies didn’t know the true size of the market and the respective opportunity for them. One of the objections was that this sort of information wasn’t readily available Many of these companies relied …
Where Can I Get Competitor and Market Information? Read More »
The question you might ask yourself is ‘why hire an interim marketing director?’. What are the benefits? To answer this question, I’d like to first talk about looking at your products and the market from a customer’s point of view or putting yourself in their shoes. The reason I say this is because I’ve spent …
These are unprecedented times with most of the retail high street having been closed, the food service industry in turmoil, a collapse in the Oil market, increased demand for food manufacturing, a rapid decline for clothing retail, and a devastated travel industry. In addition, many companies have closed factories and furloughed staff. So, what are …
Have You Developed Your Strategy to Survive the Crisis and Beyond? Read More »
There are a number of off-the-shelf customer relationship management (CRM) systems to choose in the market, and I get a number of queries from my clients about them, as part of my CRM implementation services. They want to know how to choose the right CRM system for them. These are sizeable B2B businesses – companies …
There is a lot of generic discussion on the internet, and in the market place, about Digital Transformation, Digital Blueprints, Digital Marketing, Industry 4, IoT (Industry of Things), 5G and other related areas. This is all great news, however the applicability and interpretation, depends on each organisation and where it is along its specific journey. …
Due Diligence needs to be done thoroughly, and correctly, to ensure that the investment is as secure as possible, and made in the right company, especially in the Private Equity arena. Many investors put almost their entire focus on ‘the numbers’ that are put in front of them, or derived from various historical internal company …
There are a myriad of CRM systems on the market from those integrated into big ERP systems like SAP, through to specialist online systems focussed on retail and shop fronts, and on to global generic systems that can be configured like Microsoft Dynamics CRM and Salesforce. So which one do you choose? Well it all …
As a CEO, business owner or Director of a business unit, or a PE or VC Investor with a portfolio of businesses, you may be worried about a lack of growth and trying to find ways to grow your business profitably ? It may be that you are trying to overcome a static performance or …
Often the hard work and investment from Marketing with building the brand and awareness, and generating leads can be undone, and conversions lowered, if sales closing is ineffective. Here are 10 methods and tips for sales closing:
Re-branding? It doesn’t have to break the bank There’s barely a day goes by without seeing news (and plenty of opinion) about companies that have or are re-branding. And it’s often an exercise associated with high costs, risk and a business-wide programme that gobbles resources and time. But it doesn’t have to be like that. …