How the Pandemic Has Changed Consumer Behaviour
COVID-19: How consumer behaviour will be changed In mid-March 2020, the trend for marketing emails sent by brands was that they did exactly what you’d expect them to. They carried subject lines and messaging focusing on seasonal offers, with ‘spring,’ ‘sale,’ ‘new,’ ‘now,’ ‘save,’ ‘free,’ and ‘today’ amongst the most prominent words. By April, the …