Food & Beverage
The global food industry is immense and can be sub-divided into a range of sectors from snacks, confectionery, breakfast cereals and bakery through to fresh food such as fruit, vegetables, and salad and on to prepared meals, meat, poultry and fish. Each sector has its processing, handling and packing requirements with commonalities across the whole sector.
My experience, spanning over 25 years of interim b2b food manufacturing consultancy, includes senior-level international marketing, strategy and business development across EMEA and globally. I have a wealth of expertise in processing, weighing and packing food and beverages, including the two international companies; Ishida and CSB AG.
This skill set includes full mix online and offline marketing globally across multiple sectors, in large matrix organisations as well as smaller family owned businesses; managing large and small marketing teams; international business development; launching new products into existing and new markets, opening up new channels to market; global strategy and much more.
Understanding of the global food and beverage customer base and requirements is an essential background to successfully carrying out interim marketing assignments and marketing consultancy in this sector.